Bastion is a 501(c)(3) nonprofit organization that is building an intentionally designed neighborhood in New Orleans for returning warriors and families with lifelong rehabilitative needs. Through their powerful community model that empowers neighbors as volunteers in a warrior’s care plan, Bastion will sustain a thriving recovery from the wounds and casualties of war.
Bastion came to us with a beautiful story to tell and an innovative idea that needed to be introduced clearly. While many cause-based marketing campaigns focus on the problem, we chose to concentrate on the solution. Through inspiring and positive interviews, we sought to move audiences to help raise funds.
Bastion's website needs to instill hope in veterans and confidence in investors before the community itself is built. Renderings and floor plans, along with facts and information, are communicated without bogging down the bright colors, smiling faces, and straightforward brand copy.